Asia in general, and China in particular, are the world's hottest markets in this era of globalization. How does a Silicon Valley entrepreneur enter and gain traction in this market of potentially over 3 billion people embracing mass consumerism? How does a savvy Internet marketer leverage the web to generate sales, revenue, and gain marketshare in the world's most populous region? What are the strategic approaches to become a player in China and Asia? And what are the pitfalls to avoid? Don't miss this illuminating presentation on how to effectively market to the fastest growing economies in the world!